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Over 17,000 reviews
NZ owned for 25 years.
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Tone blonde hair in an instant. Instantly cleanse your blonde and pre-lightened hair to neutralise unwanted yellow tones with our concentrated blue-violet pigment-infused formula.
Blonde or colouired hair.
De Lorenzo Instant Illumin8 Shampoo 375ml
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Great product
The best!
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Keeps the yellow at bay, without drying hair
I really like this product, it leaves your hair feeling soft and takes the brassy yellow out after one use.
So good at cooling my colour!
Great at removing yellow tones- but very strong so only need to use once a week.
First time I have tried this product and I am beyond impressed at how good it is. Best purple shampoo I have ever used & I have used a few) 💜💜💜
Got recommended this by a friend and I love it !! I’ve gotten so many compliments on how light my hair is and it’s made my hair sooo soft. Would definitely purchase again. ( use the conditioner aswell )
💜💜💜 💜💜
Item was sent and delivered overnight. Although I thought the package had got lost at first, staff were super helpful with tracking item and it turns out it has been pushed right to the back of the mailbox 🤦♀️ I will definitely purchase from this company again. Very happy with my purchase!
absolutely love it! shipped so fast too! best purple shampoo i’ve ever used
a winner!.. it works!
I decided to try this after reading good reviews. (I usually buy the violet toner shampoo by Angel which I've always liked.) This is great, it definitely removed any yellow tones and brightened any grey hair as well, and it wasn't too drying. I gave it to my daughter to try (she uses Fanola and Fudge) and she found it very good too. I made sure to rinse any splashes off the walls of the shower as they happened and it just rinsed straight off, and any staining on my hands disappeared very quickly. I'll buy it again.
the most toning shampoo yet
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