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You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
Nourish and protect fragile blonde hair
Rich lather gently cleanses hair
Joico Blonde Life Violet Conditioner.
Use 2-3 times per week to maintain cool tones.
Any bleached, double-processed, or high-lifted blonde hair.
2 weeks ago
My hair has never felt stronger. After a month of weekly use the breakage is basically gone and it looks so much healthier and shinier.
2 weeks ago
Noticed a difference after the very first use - smoother, glossier and far less frizz. I now use it before every single wash.
2 weeks ago
My over-bleached ends finally feel repaired. It takes a little time to apply and rinse, but the results genuinely speak for themselves.
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