Joico Innerjoi Preserve Shampoo 300ml

Hold on to your hue with naturally-derived* color care.
Inner Joi Preserve formulas, which include Raspberry Seed Oil and Beetroot Extract, have been developed specifically for fade-fighting. Give your hair just the care and color protection it needs to stay salon-vibrant longer.
This naturally-derived* cleanser harvests the power of superfood ingredients—Beetroot Extract and Raspberry Seed Oil—to long-haul your hue with clean, caring goodness.
Preserves the life of your haircolor, gentle cleansing, free of SLS/SLES sulfates.

Colour protection & shine.