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Pure Colour Optimising Violet Blue Treatment is ideal to tone and remove warmth on all levels. Instant hair colour and nourishing formula adds violet pigment, reduces yellow/gold tones to achieve a cleaner, brighter tone. Conditions, repairs and shines, to tone and remove warmth on all hair colours (reducing gold tones) in 3 minutes or less.
Blonde Hair
2 weeks ago
My hair has never felt stronger. After a month of weekly use the breakage is basically gone and it looks so much healthier and shinier.
2 weeks ago
Noticed a difference after the very first use - smoother, glossier and far less frizz. I now use it before every single wash.
2 weeks ago
My over-bleached ends finally feel repaired. It takes a little time to apply and rinse, but the results genuinely speak for themselves.
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