The Viral Edit
Recognize these products from TikTok? They’re trending for a reason! Shop our It Girl Viral Haircare Edit, featuring the hottest brands of 2025 like K18, Color Wow, Olaplex, Moroccanoil + more.
The Viral Edit
Showing 151–297 of 297 resultsSorted by popularity
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Angel Grapefruit Repair Shampoo 400ml
$41.90 -
Joico HydraSplash Conditioner 250 mL
$34.99 -
Joico K-Pak Colour Therapy Shampoo 300 mL
$34.99 -
Wella Eimi Rugged Texture 75ml
Original price was: $37.50.$29.50Current price is: $29.50.Save 21% -
Eleven 3 Minute Rinse Out Repair Treatment 200ml
$45.00 -
Wella Eimi Mistify Me Light 300ml
$37.50 -
Denman Detangling Comb
$17.95 -
Joico K-Pak Reconstructing Conditioner 250 mL
$34.99 -
Clever Curl Wonderfoam 200ml
$40.65 -
Goldwell Bond Pro 60Sec Treatment 200ml
$34.00 -
Davroe Thermaprotect 200ml
$38.95 -
Hi Pro Pac Keratin Masque 237ml
$39.00 -
Loreal Absolut Repair Masque 250ml
$53.99 -
Angel Grapefruit Repair Conditioner 400ml
$41.90 -
Wella Oil Reflections Luminous Smoothening Oil 100ml
$58.00 -
Goldwell Blonde & Highlights Anti-Yellow Conditioner 300ml
$34.00 -
Color Wow Raise The Root Thicken and Lift Spray 150ml
$44.99 -
Moroccanoil Moisture Repair Shampoo 250ml
$35.00 -
Davines Love Curl Hair Mask 250ml
$56.90 -
Joico K-Pak Colour Therapy Luster Lock Treatment 150 mL
$36.99 -
Wella Eimi Sculpt Force 125ml
Original price was: $37.50.$29.50Current price is: $29.50.Save 21% -
Evo Miss Malleable Flexible Hairspray 300ml
$47.00 -
Moroccanoil Hydrating Shampoo 250ml
$48.80 -
Ghd Bodyguard Heat Spray (for All Hair) 120ml
Original price was: $53.00.$42.40Current price is: $42.40.Save 20% -
Moroccanoil Moisture Repair Conditioner 250ml
$35.00 -
Color Wow Money Masque 215ml
$74.99 -
Joico K-Pak Deep-Penetrating Reconstructor 150 mL
$34.99 -
Ghd Diffuser Nozzle (Fits Helios and Air Dryers)
Original price was: $47.00.$37.60Current price is: $37.60.Save 20% -
Ghd Platinum+ Black Hair Straightener
Original price was: $469.00.$375.20Current price is: $375.20.Save 20% -
Juuce Boost Curl Kinky 150ml
$33.00 -
Color Wow Dream Cocktail Coconut Treatment – Dry Hair 200ml
$46.99 -
Juuce 20 in One Miracle Leave In Treatment 200ml
$33.00 -
Wella Ultimate Repair Miracle Hair Rescue Treatment 30ml
$62.00 -
Moroccanoil All in One Leave-In Conditioner 160ml
$61.85 -
Loreal Metal Detox Shampoo 300ml
$59.99 -
Olaplex No.4D Clean Volume Detox Dry Shampoo 250ml
Original price was: $60.00.$49.95Current price is: $49.95.Save 17% -
Wella Color Fresh Mask Chocolate Touch 150ml
$44.50 -
Eleven I Want Body Volume Foam 200ml
$42.00 -
Olaplex No.10 Bond Shaper Curl Defining Gel 200ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
Joico K-Pak Colour Therapy Luster Lock Multi-Perfector Spray 200 mL
$42.50 -
Redken All Soft Heavy Cream Treatment 250ml
$49.99 -
Loreal Absolut Repair Conditioner 200ml
$44.99 -
Joico K-Pak Colour Therapy Conditioner 250 mL
$34.99 -
Clever Curl Curl Cream Leave In 130ml
$22.25 -
BC Clean Performance Moisture Kick Shampoo 250ml
$40.00 -
Goldwell Bond Pro Fortifying Shampoo 300ml
$34.00 -
Loreal Absolut Repair Shampoo 300ml
$39.99 -
Clever Curl Wonderfoam 100ml
$23.95 -
Wella Ultimate Repair Conditioner 200ml
$62.00 -
Wella Ultimate Repair Shampoo 250ml
$62.00 -
Goldwell Bond Pro Fortifying Conditioner 300ml
$34.00 -
Paul Mitchell Super Skinny Serum 150 mL
$42.00 -
Angel Orange Flower Colour Protect Hair Mask 250g
$44.90 -
Redken Extreme Mask 250ml
$57.50 -
Davroe Smoothing Balm 150ml
$38.95 -
Olaplex No.5 Fine Bond Maintenance Conditioner 250ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
Nak Replends Creme Leave in Moisturiser 150ml NEW
$37.99 -
Nioxin System 2 Trial Kit
Original price was: $64.99.$51.99Current price is: $51.99.Save 20% -
BC Clean Performance Moisture Kick Conditioner 200ml
$40.00 -
Davines Love Curl Cleansing Cream 500ml
$76.50 -
Fudge Damage Rewind Conditioner 250ml
$31.00 -
K18 Heatbounce Conditioning Heat Protectant 118ml
$115.00 -
Olaplex No.4 Fine Bond Maintenance Shampoo 250ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
K18 AstroLift Reparative Volume Spray 118ml
$115.00 -
Milk Shake Curl Passion Curl Perfectionist 200ml
$48.95 -
Nioxin System 2 Shampoo 300ml
$45.99 -
Ghd Curly Ever After Curl Hold Spray 120ml
Original price was: $53.00.$42.40Current price is: $42.40.Save 20% -
Nioxin System 2 Leave In Treatment 100ml
$51.99 -
Wella Eimi Perfect Setting 150ml
Original price was: $37.50.$29.50Current price is: $29.50.Save 21% -
Color Wow Style on Steroids Texture Finishing Spray Travel 50ml
$27.95 -
Happy Hair Brush Original Paddle – Pink
$39.95 -
Wella Oil Reflections Light Reflective Oil 100ml
$58.00 -
Milk Shake Medium Hold Hairspray 500ml
$41.95 -
Nak Ultimate Treatment 60 Second Repair 150ml
$37.99 -
Color Wow Dream Cocktail Kale Treatment – Repair 200ml
$46.99 -
Evo Happy Campers Wearable Treatment 200ml
$47.00 -
Matrix A Curl Can Dream Mask 280ml
$35.99 -
Wella ColorMotion+ Shampoo 250ml
$47.00 -
Color Wow Extra Strength Dream Coat Anti-Frizz Spray 200ml
$59.99 -
Ghd Air Dryer
Original price was: $319.00.$255.20Current price is: $255.20.Save 20% -
Wella ColorMotion+ Conditioner 200ml
$47.00 -
Joico Defy Damage Protective Masque 150 mL
$46.50 -
Eleven Give Me Clean Hair Dry Shampoo 200ml
$42.00 -
Wella SP Hydrate Mask 200ml
$49.99 -
Davines More Inside Dry Shampoo 250ml
$67.90 -
Happy Hair Brush Original Paddle – Black
$39.95 -
Ghd Helios Dryer Black
Original price was: $429.00.$343.20Current price is: $343.20.Save 20% -
Ghd Rise Volumising Hot Brush
Original price was: $329.00.$263.20Current price is: $263.20.Save 20% -
Ghd Bodyguard Heat Spray (for Coloured Hair) 120ml
Original price was: $53.00.$42.40Current price is: $42.40.Save 20% -
Wella Ultimate Repair Miracle Hair Rescue Treatment 95ml
$168.00 -
Wella ColorMotion+ Mask 150ml
$51.00 -
Goldwell Color Extra Rich 60sec Treatment 200ml
$34.00 -
Fudge Damage Rewind Shampoo 250ml
$31.00 -
Ghd Sleek Talker Oil 95ml
Original price was: $75.00.$60.00Current price is: $60.00.Save 20% -
Loreal Vitamino Color Masque 250ml
$53.99 -
Davroe CURLiCUE Curl Gel 200ml
$49.95 -
Matrix Food For Soft Detangling Hydrating Conditioner 300ml
$32.99 -
Denman D31 Freeflow Medium Grooming Brush 7 Row
$30.95 -
Ghd Bodyguard Heat Spray (for Fine Hair) 120ml
Original price was: $53.00.$42.40Current price is: $42.40.Save 20% -
Happy Hair Brush Original Paddle – Fuchsia Pink
$39.95 -
Nak Replends Moisture Mask 150ml NEW
$37.99 -
Nak Hydrate Conditioner 350ml NEW
$35.99 -
Nak Hydrate Shampoo 350ml NEW
$35.99 -
Color Wow Money Mist 150ml
$47.99 -
Olaplex LashBond Building Serum 4.5ml
$130.00 -
Nioxin Night Density Rescue Serum 70ml
$76.00 -
Juuce Hyaluronic Hydrate Conditioner 300ml
$31.15 -
New!
K18 x Future Society Leave-in Molecular Repair Hair Mask 50ml
Original price was: $149.00.$119.00Current price is: $119.00.Save 20% -
Happy Hair Brush Original Paddle – Silver
$39.95 -
Ghd Helios Dryer White
Original price was: $429.00.$343.20Current price is: $343.20.Save 20% -
Evo Love Perpetua Shine Drops 50ml
$45.00 -
Olaplex No.0.5 Scalp Longevity Treatment 50ml
$81.50 -
Ghd Chronos Max Wide Plate Hair Straightener Black
Original price was: $529.00.$423.20Current price is: $423.20.Save 20% -
Nioxin System 1 Trial Kit
Original price was: $64.99.$51.99Current price is: $51.99.Save 20% -
Nioxin System 1 Shampoo 300ml
$45.99 -
Nioxin Hair Fall Defense Shampoo 240ml
$61.00 -
Ghd Chronos Black Hair Straightener
Original price was: $509.00.$407.20Current price is: $407.20.Save 20% -
Matrix Food For Soft Hydrating Shampoo 300ml
$32.99 -
Juuce Hyaluronic Hydrate Shampoo 300ml
$31.15 -
Nak Hydrate Detangle Mist 250ml NEW
$35.99 -
Nak Structure Complex Protein Conditioner 350ml NEW
$39.99 -
Loreal Absolut Repair Molecular Shampoo 300ml
$59.99 -
Ghd Chronos White Hair Straightener
Original price was: $509.00.$407.20Current price is: $407.20.Save 20% -
Davines Heart of Glass Instant Bonding Glow 300ml
$89.90 -
Ghd Helios Dryer Ink Blue
Original price was: $429.00.$343.20Current price is: $343.20.Save 20% -
Juuce Bond Repair Conditioner 300ml
$31.15 -
Juuce Bond Repair Shampoo 300ml
$31.15 -
Ghd Helios Dryer Plum
Original price was: $429.00.$343.20Current price is: $343.20.Save 20% -
Nak Structure Complex Protein Shampoo 350ml NEW
$39.99 -
Clever Curl Curl Treatment 130ml
$22.25 -
Wella Nutri Curls Mask 150ml
$51.00 -
Ghd Duet Style White
Original price was: $645.00.$516.00Current price is: $516.00.Save 20% -
Ghd Duet Style Black
Original price was: $645.00.$516.00Current price is: $516.00.Save 20% -
Loreal Absolut Repair Molecular Mask 250ml
$68.99 -
Nioxin System 1 Conditioner 300ml
$45.99 -
Wella Ultimate Smooth Shampoo 250ml
$62.00 -
Nak Structure Complex No.3 Bond Enhancer 150ml NEW
$39.99 -
Loreal Metal Detox Oil 50ml
$65.99 -
Nak Blonde Plus Shampoo 350ml
$37.95 -
Ghd Chronos Max Wide Plate Hair Straightener White
Original price was: $529.00.$423.20Current price is: $423.20.Save 20% -
Nioxin System 1 Leave In Treatment 100ml
$51.99 -
Color Wow Cult Favorite Hairspray 295ml
$46.99 -
Ghd Duet Blowdry White
Original price was: $645.00.$516.00Current price is: $516.00.Save 20% -
Ghd Duet Blowdry Black
Original price was: $645.00.$516.00Current price is: $516.00.Save 20% -
Epres Bond Repair Treatment Kit
$120.00 -
New!
Kevin Murphy Hydrate Me Wash Travel 40ml
$17.00 -
New!
Kevin Murphy Hydrate Me Rinse Travel 40ml
$17.00
