The Viral Edit
Recognize these products from TikTok? They’re trending for a reason! Shop our It Girl Viral Haircare Edit, featuring the hottest brands of 2025 like K18, Color Wow, Olaplex, Moroccanoil + more.
The Viral Edit
Recognize these products from TikTok? They’re trending for a reason! Shop our It Girl Viral Haircare Edit, featuring the hottest brands of 2025 like K18, Color Wow, Olaplex, Moroccanoil + more.
Showing 1–150 of 297 resultsSorted by popularity
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Eleven Miracle Hair Treatment 125ml
$37.00 -
Ghd Original Hair Straightener
Original price was: $319.00.$229.00Current price is: $229.00.Save 28% FREE GIFT -
Olaplex No.3 Hair Perfector 100ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
K18 Leave-In Molecular Repair Mask 50ml
$149.00 -
Olaplex No.5 Bond Maintenance Conditioner 250ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
Fanola No Yellow Shampoo 350ml
$30.00 -
Olaplex No.4 Bond Maintenance Shampoo 250ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
K18 Leave-In Molecular Repair Mask 15ml
$60.00 -
Olaplex No.7 Bonding Oil 30ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
Olaplex No.6 Bond Smoother 100ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
Denman D3 The Original Styler 7 Row
$33.95 -
Angel Rosemary Hair Activating Shampoo 400ml
$41.90 -
Eleven Miracle Hair Treatment 125ml Duo
Original price was: $74.00.$59.20Current price is: $59.20.Save 20% -
Color Wow Dream Coat Supernatural Anti-Frizz Spray 200ml
$54.99 -
Nak Care Balance 500ml Duo
Original price was: $39.99.$31.99Current price is: $31.99.Save 20% -
Milk Shake Incredible Milk 150ml
$39.95 -
Davroe Curl Creme Definer 200ml
$38.95 -
Angel Rosemary Activating Regrowth Essence 50ml
$54.90 -
Milk Shake Leave-In Conditioner 350ml
$38.95 -
De Lorenzo Defence Extinguish 200ml
$31.90 -
De Lorenzo Instant Rejuven8 The Ends 120ml
$28.00 -
Milk Shake Silver Shine Shampoo 300ml
Original price was: $39.95.$29.95Current price is: $29.95.Save 25% -
Angel Rosemary Hair Activating Conditioner 400ml
$41.90 -
Angel Green Tea Anti Dandruff Shampoo 400ml
$41.90 -
Angel Helichrysum Revitalizing Shampoo 400ml
$41.90 -
Angel Helichrysum Revitalizing Conditioner 400ml
$41.90 -
Fudge Clean Blonde Shampoo 250ml
$23.99 -
Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
Redken All Soft Conditioner 300ml
$41.99 -
Malibu Hard Water Treatment Sachet 5g
$10.00 -
Davines OI All In One Milk 135ml
$60.90 -
Redken Volume Injection Shampoo 300ml
$46.99 -
Angel Rose Elastic Curl Conditioner 400ml
$41.90 -
Redken All Soft Shampoo 300ml
$41.99 -
Kevin Murphy Hydrate Me Rinse 250ml
$61.00 -
Angel Helichrysum/Mask Trio
Original price was: $62.90.$50.32Current price is: $50.32.Save 20% -
K18 AirWash Dry Shampoo 118ml
$115.00 -
Angel Rose Elastic Curl Shampoo 400ml
$41.90 -
Milk Shake Silver Shine Conditioner 250ml
Original price was: $39.95.$29.95Current price is: $29.95.Save 25% -
Pureology Hydrate Conditioner 266ml
$66.00 -
Eleven Keep My Curl Defining Cream 150ml
$42.00 -
Milk Shake Icy Blond Shampoo 300ml
$43.95 -
Eleven Hydrate My Hair Moisture Conditioner 300ml
$39.00 -
Davines OI Conditioner 250ml
$66.90 -
Pureology Hydrate Shampoo 266ml
$66.00 -
Moroccanoil Original Treatment 100ml
$89.10 -
Davines Love Curl Conditioner 250ml
$52.90 -
Davines OI Shampoo 280ml
$63.90 -
Kevin Murphy Hydrate Me Wash 250ml
$61.00 -
Hi Pro Pac Extreme Damaged Hair Masque 52ml
$11.00 -
Angel Orange Flower Shining Colour Shampoo 400ml
$41.90 -
Kevin Murphy Night Rider 100g
$65.00 -
Olaplex No.9 Bond Protector Nourishing Hair Serum 90ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
De Lorenzo Instant Rejuven8 Conditioner 375ml
$29.50 -
De Lorenzo Instant Rejuven8 Shampoo 375ml
$29.50 -
Davines Love Curl Shampoo 250ml
$50.90 -
Kevin Murphy Free Hold 100g
$65.00 -
Olaplex No.0 Intensive Bond Building Hair Treatment 155ml
Original price was: $60.00.$49.95Current price is: $49.95.Save 17% -
Wella Fusion Trio
Original price was: $99.95.$79.96Current price is: $79.96.Save 20% -
Pureology Color Fanatic Multi Tasking Leave In Spray 200ml
$56.00 -
Angel Orange Flower Shining Colour Conditioner 400ml
$41.90 -
Hi Pro Pac Keratin Masque 52ml
$11.00 -
Olaplex No.4C Bond Maintenance Clarifying Shampoo 250ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
Davroe Scalp Remedy Anti-Dandruff Shampoo 325ml
$44.95 -
Fanola No Yellow Mask 350ml
$36.00 -
Loreal Absolut Repair 500ml Duo
$99.90 -
Loreal Vitamino Color 500ml Duo
Original price was: $99.90.$79.92Current price is: $79.92.Save 20% -
Angel Verbena Oil Control Shampoo 400ml
$41.90 -
K18 Peptide Prep Detox Shampoo 250ml
$79.00 -
Angel Green Tea Anti Dandruff Conditioner 400ml
$41.90 -
Kevin Murphy Angel Wash 250ml
$61.00 -
Milk Shake Moisture & More Conditioner 250ml
Original price was: $39.95.$29.95Current price is: $29.95.Save 25% -
Eleven Hydrate My Hair Moisture Shampoo 300ml
$39.00 -
Milk Shake Incredible Milk Travel 50ml
$15.95 -
Davines OI Oil 135ml
$82.50 -
Redken Volume Injection Conditioner 300ml
$46.99 -
Redken Extreme Conditioner 300ml
$41.99 -
Angel Helichrysum Wakening Hydration Cream 100g
$49.90 -
Wella Eimi Super Set 500ml
$39.50 -
Evo Liquid Rollers Curl Balm 200ml
$43.00 -
Davines Nounou Conditioner 250ml
$52.90 -
Wella Eimi Extra-Volume Mousse 300ml
Original price was: $37.50.$29.50Current price is: $29.50.Save 21% -
Davines Nounou Hair Mask 250ml
$56.90 -
Kevin Murphy Easy Rider 100g
$65.00 -
Davines Nounou Shampoo 250ml
$50.90 -
Redken Extreme Shampoo 300ml
$41.99 -
Nak Care Balance Shampoo 500ml
$23.45 -
Silhouette Super Hold Lacquer 100g
$13.99 -
Kevin Murphy Angel Rinse 250ml
$61.00 -
Milk Shake Integrity Intense Treatment 200ml
$39.95 -
Eleven Miracle Hair Mask 200ml
$45.00 -
Milk Shake Moisture & More Shampoo 300ml
Original price was: $39.95.$29.95Current price is: $29.95.Save 25% -
Wella Fusion Intense Repair Mask 150ml
$44.99 -
Nak Hydrate Duo
Original price was: $59.99.$47.99Current price is: $47.99.Save 20% -
Milk Shake Curl Passion Shampoo 300ml
$39.95 -
Davines Love Smooth Conditioner 250ml
$52.90 -
Joico Moisture Recovery Conditioner 250 mL
$34.99 -
Eleven Smooth Me Now Anti-Frizz Conditioner 300ml
$39.00 -
K18 Damage Shield pH Protective Shampoo 250ml
$79.00 -
K18 Leave-In Molecular Repair Mask Dose 5ml
$28.00 -
De Lorenzo Barrel Wave 150g
$29.00 -
Clever Curl Curl Cream Leave In 450ml
$59.30 -
Eleven Smooth Me Now Anti-Frizz Shampoo 300ml
$39.00 -
Fudge Clean Blonde Conditioner 250ml
$23.99 -
Wella Fusion Intense Repair Shampoo 250ml
$39.99 -
Angel Helichrysum Pure Nourishing Hair Mask 250g
$44.90 -
Eleven I Want Body Volume Shampoo 300ml
$39.00 -
Davroe Moisture Hydrating Conditioner 325ml
$43.95 -
Milk Shake Icy Blond Conditioner 300ml
$43.95 -
Wella Fusion Intense Repair Conditioner 200ml
$39.99 -
Lust Hydrate Conditioner 325ml
$36.00 -
Joico Moisture Recovery Shampoo 300 mL
$34.99 -
Eleven I Want Body Volume Texture Spray 200ml
$45.00 -
Davines Love Smooth Shampoo 250ml
$50.90 -
Lust Hydrate Shampoo 325ml
$36.00 -
Goldwell Just Smooth Taming Conditioner 300ml
$34.00 -
Kevin Murphy Shimmer Me Blonde 100ml
$65.00 -
Wet Brush Original Detangler Black
$24.00 -
Davroe Moisture Hydrating Shampoo 325ml
$43.95 -
Redken Acidic Bonding Concentrate Leave-In Treatment 150ml
$54.99 -
K18 Molecular Repair Oil 30ml
$125.00 -
Eleven I Want Body Volume Conditioner 300ml
$39.00 -
Joico Moisture Recovery Treatment Balm 250 mL
$36.99 -
Goldwell Just Smooth Taming Oil 100ml
$34.00 -
De Lorenzo Instant Accentu8 Shampoo 375ml
$29.50 -
Olaplex No.5P Blonde Enhancer Purple Conditioner 250ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
De Lorenzo Instant Allevi8 Conditioner 375ml
$29.50 -
Joico Defy Damage Protective Shield 100 mL
$46.50 -
Olaplex Volumizing Blow Dry Mist 150ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
Lust Repair Conditioner 325ml
$36.00 -
Goldwell Just Smooth Taming Shampoo 300ml
$34.00 -
Angel Rose Elastic Volume Cream 200ml
$38.90 -
Angel Morocco Colour Protect Silky Oil 100ml
$49.90 -
Angel Verbena Oil Control Conditioner 400ml
$41.90 -
Joico Defy Damage Protective Conditioner 250 mL
$44.50 -
Redken Acidic Bonding Concentrate Shampoo 300ml
$54.99 -
Goldwell Blonde & Highlights Anti-Yellow Shampoo 300ml
$34.00 -
Joico Defy Damage Protective Shampoo 300 mL
$44.50 -
BC Clean Performance Repair Rescue Sealed Ends+ 100ml
$37.50 -
Joico HydraSplash Shampoo 300 mL
$34.99 -
Redken Acidic Bonding Concentrate Conditioner 300ml
$54.99 -
Goldwell Blonde & Highlights 60sec Treatment 200ml
$34.00 -
Joico K-Pak Reconstructing Shampoo 300 mL
$34.99 -
De Lorenzo Instant Rejuven8 Treatment 150g
$28.00 -
Color Wow Xtra Large Bombshell Volumizer 200ml
$54.99 -
Olaplex No.5 Leave in Conditioner 100ml
Original price was: $68.00.$49.95Current price is: $49.95.Save 27% -
K18 Damage Shield Protective Conditioner 250ml
$79.00 -
Davroe Luxe Leave-In Masque 150ml
$38.95 -
Paul Mitchell The Conditioner 300 mL
$32.00 -
Hi Pro Pac Extreme Damage Masque 237ml
$39.00
